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PROJECTS

Shea Business Empowerment Program

 

The Shea Business Empowerment Program (SBEP) is a transformative three-year initiative led by the Global Shea Alliance in partnership with the Mastercard Foundation under the Young Africa Works strategy. With a $5.7 million investment, SBEP aims to create 90,000 dignified and fulfilling work opportunities for women shea collectors across Ghana’s five northern regions.

The programme focuses on empowering young women and strengthening the shea value chain by addressing key industry barriers such as access to finance, business development, and digitalisation.

Through targeted support to 150 cooperatives and 300 SMEs, SBEP delivers business training, financial inclusion, digital tools, and market access to transform informal shea activities women shea producers into sustainable livelihoods—driving economic growth and improving lives in some of Ghana’s most underserved communities.

The program is implemented by the Global Shea Alliance and consortium partners like Advans Ghana Savings & Loans, theSOFTtribe, Agrocenta and Women4Change.

GBF Role in the Shea Business Empowerment Program (SBEP) Shea Means Business—and So Do We

At Green Bliss Foundation, we’re excited to be part of something truly transformative: the Shea Business Empowerment Program (SBEP). Implemented by the Global Shea Alliance in partnership with the Mastercard Foundation, this three-year journey is all about unlocking the power of shea to uplift women and youth across Northern Ghana.

SBEP is more than just a project. It’s about giving women and youth across Northern Ghana the tools, confidence, and opportunities they need to thrive—while strengthening the shea industry from the roots up.

How We’re Making a Difference

At the heart of our work is one simple belief: when local communities lead, sustainable change follows. Through SBEP, we’re bringing that vision to life by supporting 1,800 out of the program target of 90,000 women who know their land, their craft, and their challenges best.

Here’s what that looks like on the ground:

Training That Builds Confidence

Women shea producers received hands-on, practical training in cooperative development, group dynamics and leadership as well as business management and financial literacy. The goal? Equip women and young people with the skills to work together as a cooperative, lead, manage, and succeed—on their own terms.

Making Finance Work for Women

Women shea producers received hands-on, practical training in cooperative development, group dynamics and leadership as well as business management and financial literacy. The goal? Equip women and young people with the skills to work together as a cooperative, lead, manage, and succeed—on their own terms.

Bringing the Shea Sector into the Digital Age

From mobile money to digital inventory tools and traceability, SBEP is helping women shea producers adopt simple, smart technologies that make running a business easier—and open doors to wider markets. Program participants were onboarded onto Velociti: an Agrocenta digital platform developed to connect women producers and SME’s to markets.

Protecting and Restoring Shea Trees

We work side by side with communities to restore shea parklands—planting, protecting, and caring for the very trees that make their livelihoods possible. It's environmental stewardship with economic purpose.

Together, We're Growing More Than Trees.

This kind of change doesn’t happen in isolation. Through strong collaboration with partners like Advans Ghana, Women for Change, AgroCenta, and theSOFTtribe, we’re building something bigger than ourselves.

A stronger, fairer shea industry that uplifts women, supports youth, and protects the land.

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